Marketing

Have questions? We make it easy to get in touch:

Call Us

800-837-1290

Text Us

412-419-3772 (standard text/SMS rates will apply)

Email Us

Ãâ·Ñ³Ô¹Ïadmissions@Ãâ·Ñ³Ô¹Ï.edu

Request Information

Or, answer a few questions and we will be glad to help.

Loading...

Marketing Overview

Marketing is a unique combination of art and science, creativity and rigor, and innovation and fundamentals. Marketing students obtain the full range of knowledge and skills needed to develop cutting edge marketing strategy and tactics. The program enables students to develop analytical and practical insights for leveraging business growth opportunities across industries and within populations. Special emphasis is placed on ethical marketing practice and adaptation to new technologies; changing consumer preferences; environmental sustainability; and a rapidly expanding global economy.

Chatham University is the perfect combination of a small school’s nurturing environment with a large school’s professional opportunities. Students engage with faculty in the classroom to hone their knowledge and mastery of basic marketing concepts and then apply these skills in a multitude of settings in the real world. The faculty are so proud of all that our students accomplish during their time with us, as these experiences provide the solid footing needed to achieve their ambitions long term.

— DR. DEBBIE DELONG, Ph.D., Dean of the School of Business & Enterprise

Photo of a group of Chatham students in a lecture hall, listening to class.

Courses & Curriculum

The marketing major at Chatham University's School of Business & Enterprise provides the full range of knowledge and skills needed to create cutting-edge marketing strategy and tactics. Click the button below to explore sample courses and curriculum.

Explore Marketing Curriculum : Checkerboard 1 - Courses & Curriculum
Photo of a woman working on her laptop with a Chatham University sticker in a lecture hall

Capstone Seminar

Every marketing student participates in a capstone seminar, where they apply their knowledge and skills to a discipline-specific project related to their field of interest. Experienced faculty mentors provide guidance, fostering critical thinking and preparing students for future careers or studies.

Photo of an employer and student speaking at a Career Development fair

Seminars & Networking Events

Enhance your classroom knowledge with business seminars on career strategies and issues affecting markets, personal sessions with mentors, and networking events with successful business professionals both on- and off-campus.

Photo of a group of students and professor, holding their hands up in Vana White style to showcase the Chatham Marketing Association logo

Chatham Marketing Association 

Chatham Marketing Association (CMA), Chatham’s award-winning chapter of the American Marketing Association, encourages students to master state-of-the-art skills and techniques through a program of activities, including local, regional and national competitions, consulting projects, and community service. The chapter has been recognized with over 40 awards in its 12-year history.

Photo of the Pittsburgh skyline featuring Mount Washington and a red incline car.

Internship Opportunities

Students have interned at a variety of settings, including organizations such as , , , , , Silk Screen Film Festival, , , , , (formerly Lunametrics), PF/PCA: Filmmakers, and .

Decorative image reading Faculty Listing

Program Faculty

Chatham's experienced faculty, equipped with contemporary accounting and finance skills, helps students apply accounting principles in today's environment. Click the button below to meet our faculty members.

Meet the Faculty : Checkerboard 7 - Program Faculty
Photo of a group of Chatham University women, coming together at a networking event for the Center for Women's Entrepreneurship.

Center for Women’s Entrepreneurship (CWE)

The CWE connects students with area business leaders and promotes events on campus, such as the Think Big Forum, a series of panel discussions focusing on strategic business growth, entrepreneurship, leadership, and sustainability.

Photo of a student in glasses with bright red hair, working on her laptop in a Chatham University lecture hall

College of Distinction

Chatham has been named a College of Distinction for its business degrees, recognizing the program for its expert blending of the liberal arts with professional programming in its business majors.

Photo of a Chatham University student in a hijab, working on a tablet in Cafe Rachel

School Mission

The School of Business & Enterprise builds students’ personal and professional resilience with programs grounded in business sustainability principles and experiential learning practice. Our vision is to be the preferred source for sustainability-minded, resilient, field-tested business talent in the region. Through student-centered curricular and co-curricular offerings, the School of Business and Enterprise equips students to reach their full potential in the business world.

BA in Marketing

Do you have questions?

We make it easy to get in touch:

Call Us

800-837-1290

Text Us

412-419-3772 (standard text/SMS rates will apply)

Email Us

undergraduate@Ãâ·Ñ³Ô¹Ï.edu

Request Information

Or, answer a few questions and we will be glad to help.

Loading...
Expand to Get In Touch!