Courses & Curriculum
With Chatham's marketing major, you'll develop the full range of knowledge and skills needed to create cutting-edge marketing strategy and tactics. Explore this page's sample courses and curriculum, and come back soon for a more detailed example degree progression.
Sample Courses & Curriculum
Consumer Behavior
The course reviews and evaluates the major theories of consumer behavior from the economics, behavioral sciences, and marketing literatures. The use of consumer research data for marketing decisions is emphasized. Topics include market segmentation, theories of brand choice, family decision making, life cycle theories, and the diffusion of innovations.
Advertising and Promotion
This course offers a detailed study of advertising and promotion, including public relations and support media. An integrated marketing communications perspective is emphasized. Advertising and promotion are examined using a range of media outlets, including the internet, television, consumer magazines, and professional journals.
Digital Marketing
This course explores digital platforms that transform marketing, including the Internet, search engines, online advertising platforms, and digital analytics platforms. Through participation in real or simulated digital marketing projects, the student will critically apply principles of advertising, marketing analytics, and research methods.